In a time when people are used to waiving their right to privacy in exchange for access to exclusive services, users have become conditioned to believe that their privacy is a secondary concern to security. However, this couldn’t be further from the truth. Contrary to what some service solutions providers may tell you, privacy and security are not mutually exclusive and each should be treated with the utmost consideration.
Even though companies like Google have announced that they will no longer read your email for targeted marketing purposes, that doesn’t mean that hundreds of third-party software developers have also stopped doing so. To help prevent phishing attacks, most email security solutions tend to treat privacy and security as separate concerns. This approach is not only misguided but also highly ineffective.
How Solutions Fail to Balance Privacy and Security
It’s vital to understand how your email communications with customers (and even between employees) may be used or accessed, and who has access to them. Here are some of the ways that many popular email security solutions fail to protect data and user privacy in the pursuit of security:
Most Email Security Solutions Read Your Email Content
One of the downsides of many anti phishing email solutions is that they are ineffective at balancing privacy and security. These systems automatically scan through the contents of your emails. This is like having a bodyguard read through every piece of mail each day, deciding what to keep or throw out, before ever handing you an envelope. While you may not mind that for political ads and spam, this practice can be concerning when those messages contain important personal, health, or financial communications.
Valid Messages End Up in Your Trash or Spam Folders
Even though they “read” your messages, email security solutions are simply ineffective at identifying good messages from bad ones. These security failures result in what are known as false positives, which are false warnings about non-existent threats.
The most common example is when the important message you’re waiting to receive from a client or vendor never makes it to your inbox. Instead, the email security solution incorrectly identifies the valid email as a potential threat and relegates it to your spam or trash folder.
Phish Still Make It Into Your Inbox Where Users Can Interact with Them
On the other end of the spectrum, a bigger issue is one known as a false negative. This occurs when phish manage to slip through the net and aren’t identified until after the fact. An inadequate anti phishing solution doesn’t recognize or classify real threats as such, leaving your business and valuable data at risk of a data breach and your brand image vulnerable to damage.
When an anti phishing platform is highly accurate and correctly distinguishes safe communications from phishing emails, everyone (except the hacker) wins.
Use a Security Solution That is Designed for Privacy AND Security
Protecting both privacy and security is not an impossible task. Clearedin’s anti phishing platform offers you the best security without sacrificing privacy in the process — it was designed with privacy and user experience in mind. To use the platform, simply integrate Clearedin into your Office 365 or G Suite platform, and let it do its thing.
Clearedin makes it possible to deliver enhanced security without infringing on privacy. The platform works by using artificial intelligence (AI) and machine learning to analyze the metadata of your emails and chat communications on platforms that include Gmail, Office 365, and Slack. To protect privacy and security, the software does not read the content of your email — it focuses only on making AI-driven decisions based on trust relationships inferred from the communications metadata.
Using this information, the platform creates a business communications Trust Graph that assesses the patterns and frequency of sender and recipient communications. This is used to identify anything that falls outside the pattern of normal communications such as:
- Minute changes in email addresses and URLs.
- Changes in the frequency or number of emails sent by individuals within your organization (establishing a sender baseline).
- Changes in the frequency or number of emails that are received by individuals within your organization (establishing a recipient baseline).
When an email is identified as a threat, it explains what the threat is, highlights any malicious URLs, and prevents users from clicking on links without the user first approving it.
Together, these components help to ensure privacy and security while offering the best of both.
Contact our team of cyber security experts today to learn how Clearedin can help give your business and clients the online privacy and security they deserve.